"Sipo Italia is a specialist in this segment - said the manager Massimiliano Ceccarini - and in last years we had an increase in sales. Nine Italian families out of ten buy Mushrooms occasionally, but one in three consumers is not satisfied with the offer it finds ".

"We can do better - underlined Giampaolo Ferri, fruit and vegetable buyer manager of Coop Alleanza - even if in the last few years in the GdO trade significant progress has been made. Packaging must communicate, give advice for preparation. 

The offer went from loose to packaged and then to guaranteed weight ".

You’ve chosen a terrific way of integrating images and text into your website. Move the image anywhere you want in this container and the text wiBut the consumer always asks for new products and food safety, as pointed out by the mycologist Massimo Longo. 

"Mushrooms are continuously monitored throughout the supply chain and, if they are spontaneous, they must pass three levels of control: the samples of the local health authority, a mycologist and finally at the point of sale".

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From a nutritional point of view, Mushrooms,  the university professor Andrea Tarozzi said "are a food rich in proteins, low-calorie, with a good presence of vitamin B12 and with a low iodine content. They are also rich in fiber, and this is positive, but chitin is not easily digestible, so it should not be abused in consumption. In any case, it is always better to consume them after cooking ".

Played by FreshPlaza journalist Cristiano Riciputi, the show featured food and wine expert Lisa Fontana from Milan, who provided some suggestions for preparing gourmet mushroom-based recipes, pairing them with the right wines.

SIPO Srl

Via Fermignano 20

47814 Bellaria Igea Marina (RN)

Tel.: +39 0541 339711

Fax: +39 0541 339734

unitedkingdom@sipo.it

www.sipo.it